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Trend of the Month


Stonewashed Ivory

The evolution of bright colors in menswear have been dominating the fashion scenario for a long time. Though its not dead yet a new wave of stonewashed Ivory shades have made entry into menswear as one of the biggest color trends of summer 2017. While you have your fuscia trousers and acid colored bomber here is the Ivory trend to subtle you down this summer. It might just sound a little weird since ivory is not really a summer friendly color but this color also has the power to cool you down in the scorching heat because of its neutral pallet. Starting from milan fashion week to sporty chic New York Fashion Week ramp was all adorned with shades ranging between sand color to different shades of stone wash greys and Ivory. Be it your dapper dinner jacket or too coolest piece of bomber jacket, international runway had all for our men to rock this trend like a pro this season. And we have good news for the grooms also who are looking forward to be a little edgy this wedding season. Our very own Indian Couturiers like Manish Malhotra, Rahul Mishra, Sabyasachi are focusing on ivory color as a main element for their menswear bridal collection. So be it your wedding or a casual dine out this season, we are here to give you complete style guide how to rock this uber cool trend.


This trend actually an extremely versatile one. The color palette ranges from dusty sand to ash grey to creamy ivory and stonewashed greys and whites. The neutral color story is excellent to make you look trendy as well as the unusual colors are going to give a higher edge in terms of your fashion choice in a very subtle manner. This is the best color trend to play tone on tone also since you will have an avid range of options for colors in the same story.

Your Pool Party Favourite:

This summer let’s be dapper for your beach resort. In spring/summer 17 Milan fashion week Fendi showed us how to rock the resortwear vibe in complete neutral tone. Pick up an ivory colored blazer with patch detailing n put it over a striped beige shirt, and don’t forget to add the hat to keep your holiday vibe on.

Layering in the best way:

If you are not really a neutral shades person pick upu your bright colors and just tone t down with your stonewashed ivory color. The same way Agi & Sam has shown how to mix and match ivory stone grey shades with houndstooth print.

Your Evening Attire:

Topman shows us how to rock the teddy boy suit in minimal neutral tones with sillehouettes like high waisted trousers and tailored shirt in the most stylish way. These influences made the pathway for Ivory color into menswear smoother.

Even designers like dries van noten, Alexander Mcqueen and Valentino has chosen Ivory as the quintessential color for menswear. Embroidered detailing in accent color and structured silhouette has made the dapper quotient a notch higher for menswear.

Indian Wedding Attire:

As we have always seen Indian Fashion lexicon to be inspired by International trend ivory trend has taken place in designer collection like Anita Dongre and Manish Malhotra. New designers like Anushree Reddy has also started picking up neutral pastel shades for her menswear collection.

So boys now it’s time to move toward your neutral color pallet and beat the summer heat in style. Ivory color is here to stay and this would give you an amazing opportunity to break the monotony of the usual bright colors for your wedding day and you will stand out amongst others. Because it’s not just the bride, the groom should also make it a day worth remembering for the rest of his life.

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